Kanye West has set tongues wagging yet again with his latest announcement during a whirlwind press tour. The rapper, known for his penchant for surprises, revealed to TMZ his intention to launch a new adult entertainment venture under his Yeezy brand. This revelation, though shocking to some, seems to have been brewing for a while. West aims to debut the pornography studio as early as this summer, teaming up with industry veteran Mike Moz for the endeavor.

According to sources close to West, the idea of venturing into the adult entertainment industry has been on his mind for some time. However, it appears that the collaboration with Moz has been the catalyst for moving forward with the plan. With Moz’s extensive background, including his past relationship with Stormy Daniels, West believes they have the expertise needed for success in this venture. Reports suggest that the Yeezy porn studio will mark the beginning of a larger adult entertainment division under the Yeezy brand umbrella, although West himself has yet to publicly comment on the specifics of the business strategy.

LIFETIME FREE SUBSCRIPTION

This isn’t the first time Kanye has dipped his toes into the world of pornography. Previously, he served as the creative director for the 2018 Pornhub Awards and performed his single “I Love It” at the event. Additionally, West has been candid about his struggles with pornography addiction, acknowledging its impact on his personal life, including his past marriage and family dynamics. In a 2022 Instagram post, he criticized social media platforms for facilitating easy access to porn, expressing his determination to shield his children from its influence.

Kanye previously claimed in 2016 that he was $53 million (£41m) in debt, asking Facebook’s Mark Zuckerberg for a loan. Kanye has been given free lifetime membership to both Pornhub and Blacked.com after he confessed his love for the adult websites on Jimmy Kimmel Live!