Youtube Becomes Biggest Streamed Platform On Television

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Youtube Becomes Biggest Streamed Platform On Television

For the past two years, YouTube has remained the most-watched streaming service in the U.S., according to Nielsen via Forbes. The platform has introduced key upgrades to its TV app, making it feel more like a full-fledged streaming service.

Last year, YouTube redesigned its TV app to enhance the viewing experience. Users can now access video comments and descriptions on the right side of the screen while the video continues playing on the left. The addition of “seasons” makes it easier to navigate video series with a remote, while the Watch With feature lets creators provide real-time commentary on games and events.

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“For more and more people, watching TV means watching YouTube,” Mohan wrote. “But the ‘new’ television doesn’t look like the ‘old’ television. It’s interactive, featuring Shorts (yes, people watch them on TVs), podcasts, and live streams—right alongside the sports, sitcoms, and talk shows viewers already love.”

Meanwhile, YouTube TV—despite its recent price hike—now boasts over 8 million subscribers, while YouTube Premium and Music have surpassed 100 million subscribers (including trials). These figures remain unchanged from last year, but Mohan emphasized that the company will continue improving fan-favorite YouTube TV features, such as Key Plays and multiview, while rolling out new perks for YouTube Premium subscribers.

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