The rising artist opens up about friendship, authenticity, and the evolving landscape of independent music.

In his latest conversation with WWETV, Matt Pridemore offers an honest look into his life as an independent hip hop artist — discussing friendship, loyalty, and the growing influence of AI in music creation.

Pridemore’s song “Not Really Friends” sets the tone for the discussion. He explains that the track is about knowing who’s real and who’s not, saying the message comes from personal experiences that shaped his outlook on trust and loyalty.

“It’s kind of scary because…” he admits, reflecting on the blurred lines between genuine relationships and surface-level connections in the music world.

As technology continues to reshape creative industries, Pridemore addresses how AI is beginning to alter the way music is made — raising questions about authenticity and artistic integrity.

Despite the noise, his focus remains clear: storytelling and staying true to his roots.

“I might as well try it out for a little bit,” he recalls about his early days performing, describing how a spontaneous moment at a festival led him down the path of hip hop.

Now, with years of experience and perspective, Pridemore is intentional about what he shares online. He keeps a low profile on social media, prioritizing privacy and substance over trends.

Like many independent artists, he acknowledges the challenges — from financial strain to time management — but insists that dedication and authenticity can help artists thrive, even without major-label backing.

Balancing music with family and work life, Pridemore continues to build momentum through his underground sound, drawing inspiration from both mainstream icons and lesser-known voices in hip hop.

Looking ahead, he hopes to expand his reach through future collaborations and live performances, staying grounded in his passion for creating music that speaks truth.

“I had to go on the road and start working,” he says — a reminder that for Pridemore, music is about movement, purpose, and connection.

Key Takeaways

• “Not Really Friends” explores the difference between real and fake friendships.

• AI’s growing role in music creation challenges the idea of authenticity.

• Pridemore emphasizes storytelling and staying true to his voice.

• He balances his career, family, and personal growth with discipline.

• Future goals include collaborations and live performances.

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