Toronto hip-hop is watching closely as an escalating online feud between Golde London and 100 Watts spills across Instagram, Reddit, and YouTube Shorts. What began as subliminal tension has now erupted into a full-blown social-media war—marked by personal insults, old allegations, and competing narratives that have sharply divided the city’s rap audience.

The whole dynamic is unique as Golde London is a female artist, while 100 Watts is a male artist. The gender dynamic has become a major point of discussion among fans reacting to how far the exchanges have gone.

100 Watts vs Golde London (Full Exchange)
by inTorontology

How the Situation Escalated

The conflict intensified after 100 Watts shared posts framing himself as a target of hate, including religious comparisons suggesting persecution comes with success. While not naming Golde London directly at first, many viewers interpreted the message as part of an ongoing back-and-forth.

Golde London responded aggressively through a series of Instagram Stories, directly naming 100 Watts and unleashing lengthy, explicit rants. Her posts mocked his streaming numbers, questioned his credibility as a rapper, and revisited past personal claims involving family members, incarceration, and alleged behavior. Screenshots of Spotify profiles, old messages, and handwritten letters were reposted with commentary meant to embarrass and discredit him.

Golde London Spazzes on 100 Watts after he claimed she slept with TV Gucci and has an awful Body Odour 💨😷
by inTorontology

Diss Record and Reddit Fuel the Fire

The online drama didn’t stay confined to Instagram. Reddit threads on Toronto-focused hip-hop communities began resurfacing older diss content, including references to 100 Watts’ “Green Arm Freestyle”—which some users frame as a diss toward Golde London. Other threads accuse blogs and forums of selectively amplifying the beef for engagement, further muddying the narrative.

Meanwhile, YouTube Shorts and repost pages circulated clipped reactions, freezing moments from the Stories and adding captions that pushed the conflict to wider, non-Toronto audiences.

Fan Reaction: Culture vs. Chaos

Reaction has been sharply polarized:

Supporters of Golde London argue she is defending herself after years of provocation and clout-driven mentions, framing her response as overdue.

Supporters of 100 Watts say the attacks crossed personal and family lines, accusing Golde London of going too far and turning a rap dispute into something darker.

Neutral observers worry the situation reflects poorly on Toronto hip-hop, especially as the city continues fighting for broader industry respect and unity.

A recurring criticism across platforms is that the beef moved away from music and into deeply personal territory—something many fans feel should be off-limits.

Bigger Than Toronto Rap Scene

This clash highlights a familiar issue in modern hip-hop: social media has replaced the booth as the primary battlefield. Instead of diss tracks judged on bars and creativity, credibility is now fought through screenshots, Stories, and viral humiliation.

It also raises uncomfortable questions about accountability, gender dynamics in rap beefs, and how far artists should go when defending their names in a public forum.

What Happens Next?

 

View this post on Instagram

 

A post shared by Golde London (@goldelondon)

At this point, there’s no indication of reconciliation. Whether the conflict returns to music, fades out, or escalates further remains to be seen. What’s clear is that the Golde London vs 100 Watts beef has become one of the most talked-about—and controversial—Toronto hip-hop disputes in recent memory.

As always, WorldWide Entertainment TV will continue monitoring developments while separating verified facts from online claims and commentary.